Trend check: Is floral print in for Summer 2022?

Florals have been a staple print for women's wear for decades, and this season, the focus is more on the renewal of classical prints, which means florals have taken the pole position once again.

fashion and style
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2
 Min read
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June 22, 2022

Summer fashion is in full bloom, and it is the perfect season to experiment with bright colours, swirling patterns and intricate designs. Designers this season are experimenting with upscaled graphic florals in bold palettes, paisleys and optical geo patterns to blow away all the pandemic blues.

After almost two years, runways are back, and so are refurbished work wardrobes. Florals have been a staple print for women's wear for decades, and this season, the focus is more on the renewal of classical prints, which means florals have taken the pole position once again. From activewear to classic workwear, this season florals will be seen everywhere. For millennials, whose fashion definition is comfort and chic, these floral prints are full of personality and exuberant detail, so you may want to get used to seeing them sooner rather than later.

What is the design vision for summer 2022?

With positive consumer mindsets for summer 2022, the updated floral styles reflect the same positive energy. The design vision is clear and ranges from striking bold hues to exotics and from delicate roses to blooming daisies. Not only physical fashion but fashion in the metaverse is also adapting to the colourful change. The overall idea of hope, bloom and transformation is represented via these styles this season, and it successfully resonates momentum of growth and evolution. With fast and high-fashion picking the trends, be prepared to embrace florals this season.

You will need to pick out the right accessories to bring out the girlish charm with these extraordinary floral outfits. Trend forecasting company WGSN also stated that florals remain a favourite, increasing in all three countries: UK (+64% YoY to hold 23% of the mix), US (+31% YoY, 18% of the mix) and Germany (+23% YoY, 14% of the mix). Along with floral printed garments, consumers also opt for seasonless floral knitwear. The trend is a given for everyday summer pieces and occasionwear.

Trendiest colours of the summer season

After nearly two years of the pandemic, we can finally ditch neutral colours and activewear and give the wardrobes a new makeover. This summer, be ready to give way to the vibrant, bursting hues, which include bright yellows, enchanting lavender and purples, and soothing shades of pink and peach with luscious greens and buttery creams. It is a perfect time to fill our lives with high-energy warm colours. Not only warm hues but cooler tones with tranquil expressions are also ruling trends. Shades of cooler lavender, like Piacere, and earthy greens perfectly reflect peace and serenity. If paired correctly with warm florals, it creates that perfect summer look.

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